Digital marketing strategy

With Facebook’s digital wallet Novi launching soon, what does this mean for the finance industry globally and what can your finance brand learn from them?

For asset managers wanting to improve their marketing strategies and convert leads into funds under management, we’ve explained three critical ways to grow long-term client value.

With 41.3% of customers using a chatbot to make a purchase, chatbots are no longer a futuristic technology but an everyday staple for finance brands.

With 64% of marketing execs ‘strongly agreeing’ data-driven marketing is crucial, we’ve looked at the stats to bring you seven ways to help your finance marketing succeed.

5 years on the Financial Marketer has helped more than 55,000 finance marketers navigate the changing landscape of modern finance marketing.

The new role of finance brands is to serve and not sell and it requires a shift in the way brands connect with customers.

Research shows mental health is a rising concern globally during these uncertain COVID-19 times. We look at how financial marketers can support customers, clients and staff.

The Content Marketing Institute’s annual B2B report revealed that financial marketing has changed post-COVID-19, but with more change to come, it’s just the beginning of a new dawn.

Off the back of The International Content Marketing Trends Study 2020, we sat down with Statista to map the biggest shifts and future content marketing trends.

Financial marketers know content is an asset, but if you want your CFO to embrace that fact you need to be fluent in the same language.

With cyber attacks on the front page of papers and in consumer’s minds, finance brands need content that proves cyber security is on their agenda.

Speak up or hold your peace? We look at the stance finance brands have already taken on race issues and offer guidance for those grappling with their position.