Media Buying

Threads is the new hyped social media app. A direct competitor to Twitter (X), Threads offers a new channel to connect with clients – but should finance brands be on it?

Paid advertising can help you reach beyond your organic following, but each strategy isn’t created equal. Here we break down how you can build the perfect paid advertising strategy.

We spoke to The Dubs’ Senior Social Media Specialist, Sadiye Booker, to find out how financial marketers can craft an effective and sustainable digital media plan.

We spoke to The Dubs’ Social Media Strategist, Tara Cimino, to find out how finance brands can balance a paid, earned and owned media strategy and why they should.

Retargeting is a powerful acquisition tool, but it can be difficult to get right, especially with the new iOS update. Here we explain what you can do to nail your ads retargeting strategy.

While social media may feel like a place not suitable for financial content, it is. Here we explain the value of social media advertising and how your finance brand can nail it.

Digital advertising spending is predicted to continue growing in the Southeast Asian region, so it’s vital for Singapore finance marketers to know how to do it right.

Google’s recent release of its Performance Max campaigns is set to improve conversions, unlock new audiences and improve performance. Here’s what you need to know.

The Dubs social media strategist, Tara Cimino, explains why paid media is an essential element for a successful always-on content strategy and how it can be a gamechanger for finance brands.

The Dubs social media strategist, Tara Cimino, explains the benefits of media buying and planning for finance brands wanting to acquire new clients and reach audiences beyond their organic following.

For asset managers looking to capture paid media opportunities, we’ve mapped out clear steps to planning and executing a paid social media campaign.

A targeted social media campaign can do wonders for your business – but how can finance brands set up their social media campaigns for success?