Measurement

Many users have faced challenges transitioning from Universal Analytics to GA4 – what’s a financial marketer to do?

Digital analytics is an excellent source of information that can inform your most critical marketing decisions. Here we explain how to use it to maximise your financial content marketing efforts.

The Dubs social media experts answer the common questions financial marketers face when measuring the impact of social media marketing.

Research reveals the digital tools high-performing marketers are increasingly using to remain competitive and the finance brands already embracing them.

As a finance marketer you create content because you expect content ROI. But if your content isn’t consumed and doesn’t stand out, there’s no conversion.

A simple cheat sheet to help finance marketers get to grips with Google Analytics and harness the power of your site’s data.

To truly understand if your social campaigns are succeeding you need to go beyond likes, clicks, impressions and even CTR.

When using data to preempt your customers’ needs, is there such a thing as too much information? We weigh up the benefits for customers and brands.

Data Scientist is a business intelligence role that has seen its profile skyrocket – and businesses serious about content strategy are capitalising on their insights to predict and profit.

Demonstrating ROI is a big concern for content marketers. Here’s how to argue the case for value and get your budget signed off.

The term Big Data has been noise on the internet for years but, like many popular catchphrases, what it actually means to brands remains somewhat muddied. We clear the waters.

Does the number of followers you have actually impact your bottom line? How do you assign value to your social media presence? We take a look at some of the metrics that can help you…