Media Buying

Learn how to target affluent clients in wealth management and pension funds? Discover advanced strategies to optimise digital advertising campaigns to achieve success.

Explore how programmatic advertising is reshaping wealth management, highlighting the potential of precision targeting to connect with audiences.

Discover how asset management firms can leverage programmatic advertising effectively within a maze of regulations, ensuring both compliance and campaign excellence.

40% of consumers say they’d be more loyal to brands that have fewer, but more relevant ads. Native advertising can help. So, how can your finance brand get it right?

Threads is the new hyped social media app. A direct competitor to X (X), Threads offers a new channel to connect with clients – but should finance brands be on it?

Paid advertising can help you reach beyond your organic following, but each strategy isn’t created equal. Here we break down how you can build the perfect paid advertising strategy.

We spoke to The Dubs’ Senior Social Media Specialist, Sadiye Booker, to find out how financial marketers can craft an effective and sustainable digital media plan.

We spoke to The Dubs’ Social Media Strategist, Tara Cimino, to find out how finance brands can balance a paid, earned and owned media strategy and why they should.

Retargeting is a powerful acquisition tool, but it can be difficult to get right, especially with the new iOS update. Here we explain what you can do to nail your ads retargeting strategy.

While social media may feel like a place not suitable for financial content, it is. Here we explain the value of social media advertising and how your finance brand can nail it.

Digital advertising spending is predicted to continue growing in the Southeast Asian region, so it’s vital for Singapore finance marketers to know how to do it right.

Google’s recent release of its Performance Max campaigns is set to improve conversions, unlock new audiences and improve performance. Here’s what you need to know.