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Why finfluencers matter more than ever in finance

Trust is hard to earn in finance. Words like “invest” or “retirement” can feel cold. People crave real voices. That’s why influencers, especially “finfluencers” matter now. What finfluencers bring Finfluencers share advice, they simplify complicated…

Article

September 2, 2025

Content Marketing
5 Min read

Why AI levels the playing field, but creativity still wins the day

In today’s fast‑moving financial marketing world, AI tools are making powerful capabilities accessible to all: content generation, data analysis, localisation at scale, automation. With widespread adoption, Gartner explored how AI has democratised access to productivity…

Article

August 26, 2025

AI, Featured
4 Min read

AI image generation is reshaping visual content marketing

Familiar with the message “Lots of people are creating images right now…” while this is  frustrating there’s no doubt that artificial intelligence is revolutionising visual storytelling and nowhere is this more evident than in the…

Article

August 15, 2025

AI
4 Min read

Putting ethics at the heart of finance AI adoption

As artificial intelligence (AI) becomes ever more embedded across finance—from algorithmic fund management to client engagement—it is increasingly clear that AI ethics is not an optional extra but a strategic differentiator. Firms that build ethical…

Article

Industry experts

July 22, 2025

AI
9 Min read

The declining ROI of UX design: what happens now?

  It’s no secret that a quality user experience (UX) plays a significant role in generating leads and building positive interactions between finance brands and clients. The valuation of UX through ROI can be useful…

Article

June 6, 2025

Featured
5 Min read

On the topic
of content creation

Welcome

Financial Marketer is the industry trade publication from The Dubs Agency providing the latest trends and insights in financial services marketing, branding and communications.

Inside the agency who brings you the financial marketer

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    January 6, 2025

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