Financial storytelling is the art of using data, narrative, visualisation and context to make financial results, forecasts and strategy understandable and compelling. In a world awash with data, many organisations are exploring how artificial intelligence…

https://open.spotify.com/episode/3hja6AfE2MEHYkb07oztWA?si=rhI47279RDaxtUgM_kCXcg Generative Engine Optimisation (GEO) is the process of shaping content so AI search engines can easily understand, trust, and cite it in responses. To rank in generative search, structure your content with direct answers,…

Neuro branding uses neuroscience and behavioural science to shape how customers feel about financial brands, not just what they think. For financial marketers in banking, fintech, insurance or wealth management, this means using insights from…

Google’s AI summaries are already having a significant impact on traffic to client sites. The reality is that we’re moving into a zero-click world – one where an increasing share of user journeys never leave…

Search engine marketing (SEM) has been a cornerstone of digital media strategies for financial brands for more than a decade. But the landscape is shifting. Rising costs, shrinking organic reach, and the dominance of AI-generated…

For more than a decade, hashtags were the currency of Instagram reach. Slap on 10-15 tags and your post could land on new feeds, rack up likes, and even go viral. But in 2025, the…

As generative AI platforms become essential tools for work, research, and consumer queries, marketers in financial services are asking the question: Can you buy your way into the conversation on AI engines?  This potential shift…

‘Don’t’ – keep pouring budget into SEM as your primary tactic If “coming top of the Google search rankings” is still your number one goal, it’s time to rethink. AI-powered summaries, knowledge panels, and zero-click…

Trust is hard to earn in finance. Words like “invest” or “retirement” can feel cold. People crave real voices. That’s why influencers, especially “finfluencers” matter now. What finfluencers bring Finfluencers share advice, they simplify complicated…

In today’s fast‑moving financial marketing world, AI tools are making powerful capabilities accessible to all: content generation, data analysis, localisation at scale, automation. With widespread adoption, Gartner explored how AI has democratised access to productivity…

Familiar with the message “Lots of people are creating images right now…” while this is  frustrating there’s no doubt that artificial intelligence is revolutionising visual storytelling and nowhere is this more evident than in the…

For marketers and communication teams in finance, speed and clarity are everything. But when it comes to understanding financial reports—especially across borders—clarity is often hard to come by. These documents are long, dense, and often…