Fintech brand Airwallex takes the crown for Financial Marketer’s November Campaign of the Month, awarded for its bold “Future of Finance” brand campaign that directly challenges legacy business banking systems. Campaign overview Airwallex’s new platform…

In financial marketing, logic used to rule. Numbers, rates, and returns were once the language of persuasion. But in today’s climate of economic uncertainty and digital noise, trust and values have become the new currency.…

What is Social and Audience Listening (and why does it matter)? Social and audience listening is the continuous monitoring and analysis of online conversations across social media, forums, blogs, and review sites to understand what…

Financial storytelling is the art of using data, narrative, visualisation and context to make financial results, forecasts and strategy understandable and compelling. In a world awash with data, many organisations are exploring how artificial intelligence…

Generative Engine Optimisation (GEO) is the process of shaping content so AI search engines can easily understand, trust, and cite it in responses. To rank in generative search, structure your content with direct answers, query-based…

Neuro branding uses neuroscience and behavioural science to shape how customers feel about financial brands, not just what they think. For financial marketers in banking, fintech, insurance or wealth management, this means using insights from…

Google’s AI summaries are already having a significant impact on traffic to client sites. The reality is that we’re moving into a zero-click world – one where an increasing share of user journeys never leave…

Search engine marketing (SEM) has been a cornerstone of digital media strategies for financial brands for more than a decade. But the landscape is shifting. Rising costs, shrinking organic reach, and the dominance of AI-generated…

For more than a decade, hashtags were the currency of Instagram reach. Slap on 10-15 tags and your post could land on new feeds, rack up likes, and even go viral. But in 2025, the…

As generative AI platforms become essential tools for work, research, and consumer queries, marketers in financial services are asking the question: Can you buy your way into the conversation on AI engines?  This potential shift…

‘Don’t’ – keep pouring budget into SEM as your primary tactic If “coming top of the Google search rankings” is still your number one goal, it’s time to rethink. AI-powered summaries, knowledge panels, and zero-click…

Trust is hard to earn in finance. Words like “invest” or “retirement” can feel cold. People crave real voices. That’s why influencers, especially “finfluencers” matter now. What finfluencers bring Finfluencers share advice, they simplify complicated…