How ‘NOT’ to do financial services digital marketing in 2025
'Don't' - keep pouring budget into SEM as your primary tactic If “coming top of the Google search rankings” is still your number one goal, it’s time to rethink. AI-powered summaries, knowledge panels, and zero-click answers are reducing organic and paid click-throughs. In many cases, even the top ad placement no longer guarantees meaningful engagement.…
September 5, 2025