What content does your finance audience truly want?
Not sure what your audience wants from your content? Research conducted by The Dubs and Dianomi found large information gaps within the financial industry. Here’s how to fill them.
1 year ago
Not sure what your audience wants from your content? Research conducted by The Dubs and Dianomi found large information gaps within the financial industry. Here’s how to fill them.
1 year ago
We spoke to The Dubs’ Social Media Strategist, Tara Cimino, to find out how finance brands can balance a paid, earned and owned media strategy and why they should.
2 years ago
Finance podcasts have continued to increase in popularity, yet brands have been slow on the uptake. Here we explore three finance brands doing podcasts well, to show you how it’s done.
2 years ago
The arrival of ChatGPT has changed the marketing game, or has it? We break down everything you need to know about AI to ensure you’re not left behind.
1 year ago
We explore the power of video marketing for financial marketers looking to generate solid leads. SEO tips included.
7 months ago
Digital analytics is an excellent source of information that can inform your most critical marketing decisions. Here we explain how to use it to maximise your financial content marketing efforts.
1 year ago
As the host of two successful finance podcasts, Ted Richards, head of digital strategy and growth at Wilsons is perfectly placed to give the Financial Marketer a taste of what a good finance podcast entails.
2 years ago
Threads is the new hyped social media app. A direct competitor to X (X), Threads offers a new channel to connect with clients – but should finance brands be on it?
7 months ago
At The Dubs, we analysed the 2022 Investment Marketing Innovation Awards winners to find out what this year’s best asset managers’ marketing campaigns did right.
1 year ago
There’s a significant gap between the ESG content asset managers are creating and the content investors are demanding. Here’s how to fill it.
1 year ago
Embrace the art of data-driven storytelling to captivate your audience, establish credibility, and elevate your finance brand’s content marketing efforts.
7 months ago
For asset managers wanting to improve their marketing strategies and convert leads into funds under management, we’ve explained three critical ways to grow long-term client value.
3 years ago
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