For much of the past decade, LinkedIn has dominated professional audience targeting. For financial marketers, it became the default channel for reaching advisers, executives and institutional investors. In 2026, that dominance is no longer guaranteed.…

In financial marketing, technology earns its place only when it withstands pressure. Tools that behave unpredictably, rely on unclear licensing, or leave gaps in audit trails have no place in a regulated environment. Every output…

Stripe has been named Financial Marketer’s January Campaign of the Month for its global B2B enterprise-focused brand campaign “Make progress” . In-market in 2025, the campaign repositioned Stripe from a payments provider to core financial…

With the rapid evolution of B2B buyer behaviour, one platform continues to stand out, LinkedIn and key stats reinforce its importance; Dreamdata reports, in 2024  LinkedIn Ads’ share of total B2B ad budgets grew from…

If 2025 was the year video became important, 2026 will be the year it becomes non-negotiable for financial marketers. LinkedIn data shows video uploads on the platform increased by 45 percent year on year, with…

Monzo has been awarded Financial Marketer’s 2025 Campaign of the Year for its standout brand platform, “The Book of Money” a campaign that turned financial literacy into a mainstream cultural event. Where most financial marketing…

  As we approach 2026, the financial marketing landscape is poised for dramatic transformation. The Dubs Agency reveals six key trends that will reshape how financial brands connect with professional audiences, from the rise of…

When technology and human creativity combine, real transformation happens. That was the defining message at Salesforce Dreamforce 2025, the world’s largest technology conference, where I had the privilege to present VentureCrowd’s technology on the global…

Fintech brand Airwallex takes the crown for Financial Marketer’s November Campaign of the Month, awarded for its bold “Future of Finance” brand campaign that directly challenges legacy business banking systems. Campaign overview Airwallex’s new platform…

In financial marketing, logic used to rule. Numbers, rates, and returns were once the language of persuasion. But in today’s climate of economic uncertainty and digital noise, trust and values have become the new currency.…

What is Social and Audience Listening (and why does it matter)? Social and audience listening is the continuous monitoring and analysis of online conversations across social media, forums, blogs, and review sites to understand what…

Financial storytelling is the art of using data, narrative, visualisation and context to make financial results, forecasts and strategy understandable and compelling. In a world awash with data, many organisations are exploring how artificial intelligence…