research

Not sure what your audience wants from your content? Research conducted by The Dubs and Dianomi found large information gaps within the financial industry. Here’s how to fill them.

The team at The Dubs has analysed 3 Australian super funds creating content specifically for financial advisers, to find opportunities in the market. Creating dedicated content for financial advisers is a way your super fund…

To find inspiration and learn where your finance brand can improve, we took a look at the top finance content marketing examples in the USA.

Here we take a look at the top Australian finance content marketing examples to see what they’re doing right to help your finance brand improve.

Remaining ahead of the technological evolution is paramount for finance brands acquiring and retaining clients. So, what emerging technologies does your finance brand need to know about?

New research suggests asset managers stick with traditional investment themes and largely ignore rising asset classes in their marketing.

The Financial Marketer and Dianomi delve into the research global asset managers need to read to ensure their content starts a conversation that leads to valuable, lifelong clients.

New research reveals there’s a critical information gap between what clients want and what global asset managers are delivering – and the benefits are rife for those ready to fill it.

With 87% of financial marketers believing their data is their most under-utilised asset, it’s time to consider how finance brands can maximise their original research.

From the content that performs best to the LinkedIn marketing products that are most relevant to finance brands, we help financial marketers learn the ropes of LinkedIn marketing.

Rather than fudging it and falling short, to create finance content your audience wants you first need the insights from a content and search audit.

We look back at the most popular articles of 2020 and the burning questions on the minds of financial marketers this year.