media buying and planning

Explore how programmatic advertising is reshaping wealth management, highlighting the potential of precision targeting to connect with audiences.

Discover how asset management firms can leverage programmatic advertising effectively within a maze of regulations, ensuring both compliance and campaign excellence.

40% of consumers say they’d be more loyal to brands that have fewer, but more relevant ads. Native advertising can help. So, how can your finance brand get it right?

Threads is the new hyped social media app. A direct competitor to X (X), Threads offers a new channel to connect with clients – but should finance brands be on it?

We spoke to The Dubs’ Senior Social Media Specialist, Sadiye Booker, to find out how financial marketers can craft an effective and sustainable digital media plan.

We spoke to The Dubs’ Social Media Strategist, Tara Cimino, to find out how finance brands can balance a paid, earned and owned media strategy and why they should.

While social media may feel like a place not suitable for financial content, it is. Here we explain the value of social media advertising and how your finance brand can nail it.

Digital advertising spending is predicted to continue growing in the Southeast Asian region, so it’s vital for Singapore finance marketers to know how to do it right.

The Dubs social media strategist, Tara Cimino, explains why paid media is an essential element for a successful always-on content strategy and how it can be a gamechanger for finance brands.

The Dubs social media strategist, Tara Cimino, explains the benefits of media buying and planning for finance brands wanting to acquire new clients and reach audiences beyond their organic following.

Far from just a vanity metric, a follower campaign is critical to building a captive audience that finance brands can nurture over time.

For asset managers looking to capture paid media opportunities, we’ve mapped out clear steps to planning and executing a paid social media campaign.