How content marketing can build loyalty
Customer loyalty isn’t a given but something financial marketers need to prioritise to maintain retention rates and improve satisfaction.
September 1, 2022
Finance content marketing strategy
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5 Stats about digital financial marketing you need to know
Digital financial marketing can help your finance brand nurture leads and convert clients. Here are 5 reasons why it can’t be an afterthought.
August 30, 2022
Cheat sheet: content marketing for asset managers
Content marketing should be a part of every asset manager’s strategy, but often it’s not. Here we explain how asset managers can use content to nurture leads and convert clients.
August 23, 2022
3 areas of growth for ASEAN financial marketers
Consumer habits have changed since the pandemic. Here we look at three areas ASEAN financial marketers can improve to retain current clients and gain new ones.
August 9, 2022
Content marketing for asset managers: how to nurture leads
Downloadable PDFs on their own simply aren’t cutting it anymore, clients want engaging content. Here we explain how asset managers can nail their content marketing strategy.
August 4, 2022
Blockchain: improving trust for finance brands
Financial institutions are losing the race for trust with FinTechs starting to lead the charge. Here we explain how adopting blockchain technology can be your finance brand’s saving grace.
July 28, 2022
Why tech is essential to personalisation
Personalisation is a must-have for finance brands but to create a great tailored experience you must employ the right technology. Here we explain everything you need to know.
June 30, 2022
Digital transformation and finance brands
While banks may think they are further along in their digital transformation journeys, recent research by Cornerstone reveals this is hopeful thinking. So, what areas can be improved?
June 23, 2022
Making financial literacy accessible
Financial literacy content that educates overlooked groups highlights the importance of not only educating consumers but providing them with value-driven content that’s tailored to their needs.
June 22, 2022
Lessons from the Ukraine War
Finance industry contributor, TL Nguyen shares her thoughts on how finance brands can have a voice amidst the Russia-Ukraine conflict.
June 2, 2022
Embedded finance: Banks move into eCommerce
Embedded finance enables your finance brand to capture the attention of new audiences while making the customer experience even easier. So what is it and how can you incorporate it?
March 9, 2022
Micro-investing: reducing barriers to entry
With Mastercard creating a micro-investing app it reveals the growing demand for easier investment options that reduce barriers to entry. So, how can this benefit asset managers?
December 14, 2021
PDF Report
Are global asset managers hitting the mark?
An old adage in business is that to keep a customer or client happy you need to give them what they want.
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