Invstr solves the riddle of what the millennial audience wants
For many finance brands, millennials are an enigma, but the Invstr app has cracked the millennial audience and is giving them what they want.
October 15, 2020
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The trifecta for engaging millennial investors
With market uncertainty proving no dampener for millennial investors, we look at three things finance brands need to deliver to capture this eager audience.
July 9, 2020
Asset management content that speaks to the modern investor
Rather than holding onto traditional approaches, asset management content needs to rise to the needs of the modern investor with simple content optimisations.
June 25, 2020
4 ways finance brands can get Gen Z on side
Gen Z are tech-savvy and thirsty for knowledge with an unrivalled buying potential that finance brands should pay attention to.
April 30, 2020
How to design a finance website that converts customers
The Dubs senior digital designer, Tom Bradshaw shares tricks of the trade when designing a finance website that converts.
February 20, 2020
The art of emotional engagement in finance content marketing
If you can hit your audience right in the feels, your content is more likely to connect. Here’s how finance brands can master the art of emotional engagement.
October 10, 2019
How to be a more effective B2B finance marketer
Research shows high numbers of B2B finance marketers lack confidence in their content marketing efforts. We offer tips to help lift your content game.
September 3, 2019
Speaking the language of middle-aged millennials
The eldest millennials are turning 40 in 2020. What does this milestone mean for their relationship with the finance industry and how brands communicate?
July 23, 2019
Vanity websites have had their day: designing for the user
Is your website giving your visitors what they want, and making it easy for them to find? Or is it an exercise in brand vanity?
May 7, 2019
A finance marketer’s cheat sheet to Google Analytics
A simple cheat sheet to help finance marketers get to grips with Google Analytics and harness the power of your site’s data.
April 10, 2019
What B2B customers want from asset management content
Research reveals what B2B customers want and how asset managers and other B2B finance brands should be marketing to them as a result.
April 2, 2019
How to make heavy going finance content engaging
We look at how to drop unnecessary weight and lighten up your content while still remaining compliant.
March 19, 2019
PDF Report
Are global asset managers hitting the mark?
An old adage in business is that to keep a customer or client happy you need to give them what they want.
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