How to bridge the approachability gap
With 50% of customers hesitant to approach their financial institution, there’s a prime opportunity for finance brands to bridge the approachability gap and snag untapped customers
September 30, 2021
With 50% of customers hesitant to approach their financial institution, there’s a prime opportunity for finance brands to bridge the approachability gap and snag untapped customers
September 30, 2021
New research reveals there’s a critical information gap between what clients want and what global asset managers are delivering – and the benefits are rife for those ready to fill it.
September 15, 2021
With 87% of financial marketers believing their data is their most under-utilised asset, it’s time to consider how finance brands can maximise their original research.
July 13, 2021
For a content program to reach rock star status a la Bowie or Jagger it needs to nail six essential elements.
June 2, 2021
A regular newsletter can be an extremely powerful tool, provided it’s not just a tick box exercise and is providing value for your customers and brand too.
April 23, 2021
Humm Group’s head of digital marketing, Sunny Singh tells the Financial Marketer why dropping beats and selling mixtapes on the streets of London and bold, best-practice finance marketing aren’t that different at all.
February 18, 2021
Tried and tested, The Dubs media Director, Andrew Frith tells why ABM is his proven pick for B2B lead generation and how it works.
January 14, 2021
We address the key elements of effective email marketing so your finance brand’s content doesn’t get lost in the inbox abyss.
December 8, 2020
With the right strategic approach, a finance content hub can help your brand own the conversation and give your voice a home.
November 17, 2020
For many finance brands, millennials are an enigma, but the Invstr app has cracked the millennial audience and is giving them what they want.
October 15, 2020
Don’t let sleeping subscribers lie. Wake up and re-engage your dormant newsletter subscribers with these tips and tactics.
October 13, 2020
With the ability to reach millions or target right down to a post code, the unique incentivised approach to Google Surveys is providing new access to insights for finance brands.
August 27, 2020
By submitting this form you are giving your explicit consent to the collection, holding, use, processing and disclosure of personal information/personal data in accordance with the Privacy Policy of The Dubs, including disclosure for the purposes of direct marketing and disclosure to overseas recipients in accordance with that policy, including to Dianomi. You are not required to give personal information/personal data as a pre-condition of receiving every service of The Dubs or Dianomi, but if you do give us personal information/personal data, you are giving your consent in accordance with the express terms of the “Consents and acknowledgments” section of the Privacy Policy of The Dubs.