An effective email marketing strategy has a number of hurdles to tackle. Beginning with a strategic angle that is interesting and relevant enough to compel your target audience to subscribe, each time you hit send you face the challenge of getting your audience to respond to the subject line, open the email, read the copy, and hopefully, take a follow-up action. In this guide we address each of these elements to help ensure your finance brand’s content doesn’t get lost in the inbox, or worse, sent directly to the trash.
As with all best-practice content marketing, let’s begin with strategy.
Is it time to rethink your email marketing strategy?
Email marketing can deliver significant ROI for your finance brand, but are you developing effective email marketing campaigns that have cut-through or simply hitting send?
“ Are you developing effective email marketing campaigns that have cut-through or simply hitting send?”
6 tips for writing irresistible email subject lines
Do away with the market outlook update, and instead, follow our tips to write email subject lines that are deserving of a click.
5 tactics for financial marketers to boost newsletter subscriptions
With so much competition for customers’ email addresses and attention, we recommend five tactics to help financial marketers boost newsletter subscriptions.
How to re-engage dormant newsletter subscribers
Don’t let sleeping subscribers lie. Wake up and re-engage your dormant newsletter subscribers with these tips and tactics.
5 ways to add flavour to your email marketing campaigns
Make your finance email marketing campaigns something customers are hungry to digest. We share tips to help you beat industry email benchmarks.
