Follow me on LinkedInFollow me on TwitterFollow me on FacebookFollow me on Facebook
Categories
The Financial Marketer’s guide to effective email marketing

The Financial Marketer’s guide to effective email marketing

Article

4 years ago

From the publisher

4 years ago

Share

An effective email marketing strategy has a number of hurdles to tackle. Beginning with a strategic angle that is interesting and relevant enough to compel your target audience to subscribe, each time you hit send you face the challenge of getting your audience to respond to the subject line, open the email, read the copy, and hopefully, take a follow-up action. In this guide we address each of these elements to help ensure your finance brand’s content doesn’t get lost in the inbox, or worse, sent directly to the trash. 

As with all best-practice content marketing, let’s begin with strategy. 

Is it time to rethink your email marketing strategy?

Email marketing can deliver significant ROI for your finance brand, but are you developing effective email marketing campaigns that have cut-through or simply hitting send?

 

“ Are you developing effective email marketing campaigns that have cut-through or simply hitting send?

 

6 tips for writing irresistible email subject lines

Do away with the market outlook update, and instead, follow our tips to write email subject lines that are deserving of a click.

5 tactics for financial marketers to boost newsletter subscriptions

With so much competition for customers’ email addresses and attention, we recommend five tactics to help financial marketers boost newsletter subscriptions.

How to re-engage dormant newsletter subscribers

Don’t let sleeping subscribers lie. Wake up and re-engage your dormant newsletter subscribers with these tips and tactics.

5 ways to add flavour to your email marketing campaigns

Make your finance email marketing campaigns something customers are hungry to digest. We share tips to help you beat industry email benchmarks.

Related Articles

Strategies in the wild: Wells Fargo

Staying ahead of the competition often hinges on the ability to deliver meaningful, informative, and engaging content to your audience. Wells Fargo’s Diverse Businesses content stands as a shining example of successful financial content marketing,…

Article

6 months ago

Digital Strategy
Strategies in the wild: Wells Fargo

Subscribe

News and analysis for Financial Marketers

Visit The Dubs agency

The publisher of the Financial Marketer

thedubs.com

The financialmarketer is the publishing arm for the dubs

The Dubs is the content marketing agency for the finance sector globally.