Audience targeting

Reaching high net worths requires a sophisticated strategy. Our latest Financial marketer’s guide details how it can be done.

For many finance brands, millennials are an enigma, but the Invstr app has cracked the millennial audience and is giving them what they want.

With the ability to reach millions or target right down to a post code, the unique incentivised approach to Google Surveys is providing new access to insights for finance brands.

With research revealing trust in financial services is on the rise, we delve into the content marketing strategies that are most effective in winning, building and keeping trust.

While many finance brands steer clear of sensitive topics in finance content marketing, there’s both an opportunity and a duty to be fulfilled.

With market uncertainty proving no dampener for millennial investors, we look at three things finance brands need to deliver to capture this eager audience.

Gen Z are tech-savvy and thirsty for knowledge with an unrivalled buying potential that finance brands should pay attention to.

Customer data can be an invaluable tool for finance brands, provided there’s a clear strategy around why and how to use it.

Santander swaps sales messages for a magazine-quality content hub custom built for millennials in this finance content marketing case study.

When it comes to marketing to over 50s the misconceptions and stereotypes are rife. We reveal the truth about over 50s.

Financial advisers need the confidence to articulate the value of asset management services to their clients. Asset management content delivers this.

The eldest millennials are turning 40 in 2020. What does this milestone mean for their relationship with the finance industry and how brands communicate?