A highly engaged audience that is generally widely-researched and well-informed, when it comes to reaching high net worths finance brands are competing with multiple sources for their attention. To get a look in, finance brands need to develop a content strategy as sophisticated as their target audience.
In this Financial Marketer’s guide we address key elements of this strategy, beginning with how to reach high net worths where they already live.
Research shows high-net-worth individuals are riding the digital revolution, and LinkedIn ranks high on their trusted reading list.
You’ve captured their attention, now it’s time to drive high net worth investors down the sales funnel by pro-actively targeting them on LinkedIn.
Not just a case of hitting them once, for your social media efforts to be effective they need to be always-on. The Dubs senior paid social media specialist Tara Cimino shares eight key steps for developing a best-practice always-on social media strategy.
“ For your social media efforts to be effective they need to be always-on.”
Our custom research shows why global asset managers are the example to follow when it comes to connecting with high net worth audiences through social.
How The Dubs is helping finance brands reach high net worths
Here we delve into the approach we took with some of our own clients.