Content Marketing

Financial marketers know content is an asset, but if you want your CFO to embrace that fact you need to be fluent in the same language.

A finance brand that knows its way around the LinkedIn algorithm has a far greater chance of getting its posts prioritised in members’ feeds and minds. Here’s how to tailor your activity to gain maximum…

In the latest Financial Marketer episode The Dubs MD, Josh Frith sits down with Jon Lombardo, global lead at LinkedIn’s B2B Institute, delving into the new normal for financial marketers and the trends that are…

While many finance brands steer clear of sensitive topics in finance content marketing, there’s both an opportunity and a duty to be fulfilled.

Animation is a format many finance brands shy away from but The Dubs senior digital designer, Tom Bradshaw tells why it’s a creative form that’s relevant for all finance brands.

Amidst the uncertainty, we provide clarity for financial marketers with a three-pronged approach to finance content marketing during a recession.

Two years on, we reveal the new contenders for the top CEO LinkedIn profiles for finance brands and unpack what sets their profiles apart.

As LinkedIn continues to evolve, the launch of LinkedIn Stories offers financial marketers an opportunity to build more personal connections on the platform.

Rather than holding onto traditional approaches, asset management content needs to rise to the needs of the modern investor with simple content optimisations.

The coveted Webby awards have been won by big brands like HSBC, CNN Money and Morgan Stanley but what are finance brands doing in 2020 to dominate the digital world?

Finance brands are simplifying the way they illustrate their story, using comics and cartoons to add colour and erase complexity.

Instagram stories may seem like an unlikely space for most finance brands to play but the benefits go well beyond their 24-hour life span.