Content Marketing

The trends and behaviours on TikTok can at times be baffling. We’ve compiled a TikTok cheat sheet to help financial marketers make sense of it all.

With 79% of people saying user generated content impacts their purchasing decisions, it’s time finance brands got customers involved in their content marketing strategy.

With 86% of investors now consulting a finance brand or executive’s social media channels, it’s never been more important to understand the social media marketing trends for asset managers.

With 87% of financial marketers believing their data is their most under-utilised asset, it’s time to consider how finance brands can maximise their original research.

You can’t expect customers to convert after one piece of content. This is where always-on content proves its worth.

Instagram Reels are winning the fight against declining organic traffic and helping finance brands get discovered by a broader audience on Instagram.

While many finance brands view blogs as a time-intensive nice-to-have, there’s so much more to blogging than simply telling a good story.

With 77% of consumers motivated to buy from a company that has ESG commitments, it pays to start marketing your sustainability and social responsibility efforts.

From the content that performs best to the LinkedIn marketing products that are most relevant to finance brands, we help financial marketers learn the ropes of LinkedIn marketing.

A regular newsletter can be an extremely powerful tool, provided it’s not just a tick box exercise and is providing value for your customers and brand too.

To appeal to the tiny attention spans of customers today, finance brands need to keep it succinct with short-form documentaries.

Partner and composer at Klang Studios, Ryan Grogan stresses why finance brands can’t just hit any old note in a brand video.