Create personal connections with user generated content
With 79% of people saying user generated content impacts their purchasing decisions, it’s time finance brands got customers involved in their content marketing strategy.
August 3, 2021
social media strategy
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Learning the ropes of LinkedIn marketing
From the content that performs best to the LinkedIn marketing products that are most relevant to finance brands, we help financial marketers learn the ropes of LinkedIn marketing.
May 13, 2021
Why influencer marketing is more relevant than ever
With customers looking to their peers as the most trusted source of information, influencer marketing is more relevant than ever for finance brands.
April 21, 2021
Why a social media strategy is non-negotiable for finance brands
In a post-COVID-19 world, we explain why a social media strategy is no longer a consideration but a critical resource for finance brands.
April 1, 2021
Facebook pulls the plug on Australian media
Facebook may have pulled the plug on news in Australia, but for financial marketers, LinkedIn represents a more trusted and credible channel for distribution.
February 18, 2021
The rise of the ‘fin-fluencer’ on TikTok
What started as a platform for lip sync videos and dance routines has now amassed 800 million active users worldwide and the rise of TikTok fin-fluencers.
February 4, 2021
9 different ways finance brands can use Instagram
We draw up a shopping list of Instagram products that finance brands can pick and mix from when building a campaign.
November 24, 2020
LinkedIn Showcase vs LinkedIn Life for finance brands
In LinkedIn’s expanding repertoire of tools, we look at where LinkedIn Showcase and LinkedIn Life pages could sit in your finance content marketing strategy.
September 25, 2020
The value of dwell time in the eyes of the LinkedIn algorithm
A finance brand that knows its way around the LinkedIn algorithm has a far greater chance of getting its posts prioritised in members’ feeds and minds. Here’s how to tailor your activity to gain maximum…
September 8, 2020
5 social media strategies that apply to any platform
Director of marketing at NRL Mortgage and Financial Marketer industry contributor, TL Nguyen shares first-hand the social media strategies that work for their finance brand.
September 1, 2020
What Australian asset managers can do to catch up to the UK
With our latest research revealing Australian asset managers are struggling to engage and grow their audiences compared to their UK counterparts, we look at the tactics driving this disparity and flag the areas of learning…
August 20, 2020
UK content marketing for finance brands
We unpack the state of play in UK content marketing and the latest tactics that are delivering results for finance brands.
July 24, 2020
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Are global asset managers hitting the mark?
An old adage in business is that to keep a customer or client happy you need to give them what they want.
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