Marketing metrics

Embrace the art of data-driven storytelling to captivate your audience, establish credibility, and elevate your finance brand’s content marketing efforts.

Digital analytics is an excellent source of information that can inform your most critical marketing decisions. Here we explain how to use it to maximise your financial content marketing efforts.

Whether a sharp drop or a gradual decline, don’t panic, here’s what to do if your organic search traffic takes a hit.

Research reveals the digital tools high-performing marketers are increasingly using to remain competitive and the finance brands already embracing them.

As a finance marketer you create content because you expect content ROI. But if your content isn’t consumed and doesn’t stand out, there’s no conversion.

The world is changing fast and it’s thanks, in part, to the Internet of Things.

A simple cheat sheet to help finance marketers get to grips with Google Analytics and harness the power of your site’s data.

When using data to preempt your customers’ needs, is there such a thing as too much information? We weigh up the benefits for customers and brands.

We talk to Leon Bombotas about Newsroom.ly, the content marketing tech platform he founded, and his mission to allow storytellers to easily measure content performance.

The financial services industry is investing heavily in new technology and innovation across a host of platforms, but there’s plenty of work left to do.

Demonstrating ROI is a big concern for content marketers. Here’s how to argue the case for value and get your budget signed off.

The term Big Data has been noise on the internet for years but, like many popular catchphrases, what it actually means to brands remains somewhat muddied. We clear the waters.