Follow me on LinkedInFollow me on TwitterFollow me on FacebookFollow me on Facebook
The industry publication from The Dubs Agency
Categories
HomeAbout usContactSubscribe
ResearchFrom the publisherIndustry expertsTrending
Subscribe
News and analysis for Financial Marketers
Follow me on LinkedIn
Follow me on Twitter
Follow me on Facebook
Follow me on Facebook
Follow me on LinkedIn
Follow me on Twitter
Follow me on Facebook
Follow me on Facebook

lead generation

Filter by content type
    By content type
    By industry
    By author
Content Type
  • All
  • Article
  • Research
By Industry
  • B2B
  • B2C
  • None
By author
  • All
  • From the publisher
  • None

Make way for Google MUM

Google is developing a new search engine technology named MUM which may change the way your finance brand markets in the future. Here we explain everything you need to know.

Article

May 2, 2022

Search Marketing
3 Min read
PDF Report

Are global asset managers hitting the mark?

An old adage in business is that to keep a customer or client happy you need to give them what they want.

By submitting this form you are giving your explicit consent to the collection, holding, use, processing and disclosure of personal information/personal data in accordance with the Privacy Policy of The Dubs, including disclosure for the purposes of direct marketing and disclosure to overseas recipients in accordance with that policy, including to Dianomi. You are not required to give personal information/personal data as a pre-condition of receiving every service of The Dubs or Dianomi, but if you do give us personal information/personal data, you are giving your consent in accordance with the express terms of the “Consents and acknowledgments” section of the Privacy Policy of The Dubs.

(function() { var divisor = 10; var audios_status = {}; function eventHandler(e) { // Ensure the audio element's status is initialized before proceeding // This is a safeguard, but the main initialization loop should ideally cover this. if (!audios_status[e.target.id]) { initializeAudioStatus(e.target); } switch (e.type) { case 'timeupdate': audios_status[e.target.id].current = Math.round(e.target.currentTime); var pct = Math.floor(100 * audios_status[e.target.id].current / e.target.duration); for (var j in audios_status[e.target.id]._progress_markers) { // Convert j to a number for proper comparison var marker = parseInt(j, 10); if (pct >= marker && marker > audios_status[e.target.id].greatest_marker) { audios_status[e.target.id].greatest_marker = marker; } } if (audios_status[e.target.id].greatest_marker && !audios_status[e.target.id]._progress_markers[audios_status[e.target.id].greatest_marker]) { audios_status[e.target.id]._progress_markers[audios_status[e.target.id].greatest_marker] = true; dataLayer.push({ 'event': 'audio', 'audioPlayerAction': 'Progress %' + audios_status[e.target.id].greatest_marker, 'audioTitle': decodeURIComponent(e.target.currentSrc.split('/').pop()) // Use .pop() for cleaner last segment }); } break; case 'play': dataLayer.push({ 'event': 'audio', 'audioPlayerAction': 'play', 'audioTitle': decodeURIComponent(e.target.currentSrc.split('/').pop()) }); break; case 'pause': dataLayer.push({ 'event': 'audio', 'audioPlayerAction': 'pause', 'audioTitle': decodeURIComponent(e.target.currentSrc.split('/').pop()), 'audioValue': audios_status[e.target.id].current }); break; case 'ended': dataLayer.push({ 'event': 'audio', 'audioPlayerAction': 'finished', 'audioTitle': decodeURIComponent(e.target.currentSrc.split('/').pop()) }); break; default: break; } } function initializeAudioStatus(audioElement) { var audioTagId; if (!audioElement.getAttribute('id')) { audioTagId = 'html5_audio_' + Math.random().toString(36).slice(2); audioElement.setAttribute('id', audioTagId); } else { audioTagId = audioElement.getAttribute('id'); } // Initialize only if not already initialized if (!audios_status[audioTagId]) { audios_status[audioTagId] = {}; audios_status[audioTagId].greatest_marker = 0; audios_status[audioTagId]._progress_markers = {}; for (var j = 0; j <= 100; j += divisor) { // Iterate up to 100, stepping by divisor audios_status[audioTagId]._progress_markers[j] = false; } audios_status[audioTagId].current = 0; } } var audios = document.getElementsByTagName('audio'); for (var i = 0; i < audios.length; i++) { initializeAudioStatus(audios[i]); // Initialize status for each audio element audios[i].addEventListener("play", eventHandler, false); audios[i].addEventListener("pause", eventHandler, false); audios[i].addEventListener("ended", eventHandler, false); audios[i].addEventListener("timeupdate", eventHandler, false); } })();