Finance content marketing strategy

With Visa working on an instant international payments system that will break down global barriers, why should finance brands strive for universal accessibility?

With 73% of people factoring in a product’s environmental friendliness in their purchasing decisions, it’s time finance brands prioritised sustainability at every level of their business.

Here’s how Google Cloud and cloud computing software can assist your finance brand to drive business transformation, data-driven innovation and security, helping to support your customers.

COVID-19 has had dramatic effects on people’s sense of financial security. So, how can finance brands and capital markets respond to generate greater trust and build a strong brand image?

With UK banking habits altering as a result of the pandemic, it’s critical financial services of all kinds recognise these changed behaviours and tailor their marketing content and customer journey to suit.

With offline word-of-mouth referrals able to increase sales by 500% compared to paid advertising, it’s time finance brands created a strong referral marketing strategy.

With 86% of customers saying authenticity is a key factor in deciding what brands to support, relatability is key in how to position a finance brand.

With 64% of marketing execs ‘strongly agreeing’ data-driven marketing is crucial, we’ve looked at the stats to bring you seven ways to help your finance marketing succeed.

New anti-hawking legislation will come into effect in October but content not cold-calling is the best way to engage customers regardless.

Humm Group’s head of digital marketing, Sunny Singh tells the Financial Marketer why dropping beats and selling mixtapes on the streets of London and bold, best-practice finance marketing aren’t that different at all.

5 years on the Financial Marketer has helped more than 55,000 finance marketers navigate the changing landscape of modern finance marketing.

The only metric that truly matters, finance brands need to focus on earning customer trust above anything else.