With 73% of people factoring in a product’s environmental friendliness in their purchasing decisions, it’s time finance brands prioritised sustainability at every level of their business.
3 years ago
Here’s how Google Cloud and cloud computing software can assist your finance brand to drive business transformation, data-driven innovation and security, helping to support your customers.
3 years ago
COVID-19 has had dramatic effects on people’s sense of financial security. So, how can finance brands and capital markets respond to generate greater trust and build a strong brand image?
3 years ago
With UK banking habits altering as a result of the pandemic, it’s critical financial services of all kinds recognise these changed behaviours and tailor their marketing content and customer journey to suit.
3 years ago
With offline word-of-mouth referrals able to increase sales by 500% compared to paid advertising, it’s time finance brands created a strong referral marketing strategy.
3 years ago
With 86% of customers saying authenticity is a key factor in deciding what brands to support, relatability is key in how to position a finance brand.
3 years ago
With 64% of marketing execs ‘strongly agreeing’ data-driven marketing is crucial, we’ve looked at the stats to bring you seven ways to help your finance marketing succeed.
3 years ago
New anti-hawking legislation will come into effect in October but content not cold-calling is the best way to engage customers regardless.
3 years ago
Humm Group’s head of digital marketing, Sunny Singh tells the Financial Marketer why dropping beats and selling mixtapes on the streets of London and bold, best-practice finance marketing aren’t that different at all.
3 years ago
5 years on the Financial Marketer has helped more than 55,000 finance marketers navigate the changing landscape of modern finance marketing.
4 years ago
The only metric that truly matters, finance brands need to focus on earning customer trust above anything else.
4 years ago
While every finance content marketing strategy differs depending on business objectives and audience needs, the key ingredients are universal.
4 years ago
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