3 finance predictions for 2025
New research by Deloitte has revealed the three finance trends for 2025 with digital transformation at the forefront. So, how can your finance brand prepare?
May 2, 2022
Digital marketing strategy
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The secret sauce of great finance podcasts
As the host of two successful finance podcasts, Ted Richards, head of digital strategy and growth at Wilsons is perfectly placed to give the Financial Marketer a taste of what a good finance podcast entails.
March 4, 2022
How financial relationships are changing
In 2022, financial relationships are evolving and couples are demanding greater flexibility and money management tools from their finance brands. So, how can you keep up?
February 22, 2022
How to address consumers’ digital and social needs
Consumers’ digital and social needs are not being met adequately. So, what can your finance brand implement this year to improve?
February 16, 2022
Cryptocurrency enters the finance mainstream
From message boards to the mainstream, cryptocurrency has had a glow up and now clients are demanding finance brands offer integrated services. So, what can you do to keep up?
February 10, 2022
How Bank of America has tackled financial wellness
Bank of America’s new Life Plan App is an omnichannel approach to helping consumers’ address financial wellness. So, what can finance brands learn from this new approach?
February 8, 2022
Traditional banks vs Fintechs: who does Gen Z trust more?
New research has found 66% of Gen Z now trust fintech brands more than traditional banks, indicating a growing demand for integrated financial management tools and inclusive designs.
January 18, 2022
5 Financial Marketing Trends for 2022
With the pandemic permanently altering consumers’ habits and technology continuing to advance, there’s a brand new set of financial marketing trends you need to know.
January 13, 2022
Digital storytelling and finance brands
With finance products being emotional, stressful or even begrudged purchases, finance brands should look to digital storytelling to connect, educate and inspire customers.
October 21, 2021
Home loan content marketing trends
Choosing a home loan is an emotional experience for consumers, so how can finance brands capture highly coveted customer relationships through their home loan content marketing?
October 14, 2021
The conversations global asset managers need to start with investors
The Financial Marketer and Dianomi delve into the research global asset managers need to read to ensure their content starts a conversation that leads to valuable, lifelong clients.
October 11, 2021
Open banking: changing the financial landscape
Open banking may alter the financial sector as we know it, removing data barriers and connecting financial institutions. So, what do finance brands need to know?
September 28, 2021
PDF Report
Are global asset managers hitting the mark?
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