2022 is the year of customer-centricity and it’s time your finance brand jumped on the trend. A recent study by Deloitte found that in 2022 addressing consumers’ digital and social needs will be critical in ensuring your finance brand can generate leads, acquire new customers, and retain current ones. So, how can your finance brand better reflect clients’ digital and social needs in 2022?
First and foremost, implementing a customer-centric finance marketing strategy is critical to maintaining strong client relationships. With the finance sector continuing to grow each year, tailoring your products, content, and branding to clients’ expectations can ensure you continue to capture an interested audience and maintain a unique value proposition. In fact, putting your clients’ needs first can help your bottomline, with customer-centric finance organisations experiencing a 55% higher return rate.
Secondly, with 2021 and the pandemic continuing to highlight the enormous shift from in-person to online financial management, digital platforms are becoming the cornerstone in which customers make their decisions. As technology maintains its rapid evolution consumers will continue to demand easier, seamless, and more advanced digital experiences.
Consumers’ digital and social needs are ever-evolving. Staying on top of the growing digital and social trends and marketing strategies is important if your finance brand wants to remain competitive.