awareness

You can’t expect customers to convert after one piece of content. This is where always-on content proves its worth.

While many finance brands view blogs as a time-intensive nice-to-have, there’s so much more to blogging than simply telling a good story.

Competitions create a sense of urgency, motivating larger volumes of potential customers to connect at a faster pace.

We investigate how two financial investing apps used podcast advertising to gain a cult following with millennial women hungry for financial education.

With customers looking to their peers as the most trusted source of information, influencer marketing is more relevant than ever for finance brands.

To appeal to the tiny attention spans of customers today, finance brands need to keep it succinct with short-form documentaries.

Partner and composer at Klang Studios, Ryan Grogan stresses why finance brands can’t just hit any old note in a brand video.

For finance brands, YouTube growth comes down to emulating the powerful but underappreciated traits and tactics of YouTubers.

What started as a platform for lip sync videos and dance routines has now amassed 800 million active users worldwide and the rise of TikTok fin-fluencers.

Brand partnerships are a great way for finance brands to expand their reach or unite for a common cause, and these brands have taken co-creating to a whole new level.

With countless finance brands yet to subscribe to the reach YouTube offers, take inspiration from finance brands already killing it on the channel.

While the value of video content is undisputed at this point, choosing the right video platform for your finance brand is far less clear cut.