How to pick the best video platform for your finance brand

Video streaming platforms have come a long way since the first-ever video was published on YouTube in 2005. Now with multiple video platforms competing for your content, financial marketers are overwhelmed with choice. With so many factors to consider such as live streaming capabilities and analytics reporting, we weigh up Vimeo, Brightcove, YouTube and IBM Video Streaming to help you decide which video platform is not only right for your needs but also delivers bang for your buck. 

Apples for apples video platform comparison

In order to compare apples for apples, we’ve included free versions of video streaming platforms as well as business subscription packages to compare features. 

The video platforms reviewed come in at varying price points for business subscriptions. All platforms offer free trials and stripped back versions to give you a taste, though features like live streaming unfortunately don’t come for free.  

Is YouTube the best video platform for my finance brand?

REACH

With the popularity of video content skyrocketing, YouTube has taken the crown as the second largest search engine behind Google with over 30 million visitors per day. If you want your content to have greater reach, with the right targeting and media spend, YouTube can offer just that. Here’s how to make a splash on YouTube. 

Is Vimeo the best video platform for my finance brand?

QUALITY

Vimeo’s no ads feature is one that sets it apart from other free video streaming services. If financial marketers are wanting to demonstrate a polished finish, Vimeo is the right video platform. Its processing capabilities also means that Vimeo delivers videos of a higher quality and resolution. 

Is Brightcove the best video platform for my finance brand?

SECURITY

When it comes to security, Brightcove takes content protection and encryption seriously. With a growing number of finance brands creating sensitive video content for internal communications, corporate affairs, marketing analysis and more, Brightcove is the video platform solution putting security at its forefront. 

Is IBM Video Streaming the best video platform for my finance brand?

INTEGRATION

IBM Cloud is aimed at more of an enterprise level of video production compared to the other video streaming platforms we’ve looked at – hence the more hefty price tag. But if you’re looking for a fully integrated solution that plugs into CRM systems and delivers advanced features such as live streaming and polling, IBM is the video partner your finance brand needs. 

It’s worth noting, this is just a handful of the video streaming platforms that could be suited to your finance brand. Drop us a line and we can make recommendations on how to produce engaging video content and then ensure it gets seen. Get in touch.