Digital Strategy

For asset managers wanting to improve their marketing strategies and convert leads into funds under management, we’ve explained three critical ways to grow long-term client value.

With offline word-of-mouth referrals able to increase sales by 500% compared to paid advertising, it’s time finance brands created a strong referral marketing strategy.

Robinhood has changed the way the investing landscape looks by democratising the stock market and creating an unbeatable marketing strategy. Here we explain what financial marketers can learn.

Micro moments can be what makes a one-time visitor into a loyal customer. Here we explain how finance brands can harness micro moments for long-term success.

With 86% of customers saying authenticity is a key factor in deciding what brands to support, relatability is key in how to position a finance brand.

Far from just a vanity metric, a follower campaign is critical to building a captive audience that finance brands can nurture over time.

The financial literacy app, Zogo, and finance brands are teaming up to educate customers on complex finance topics, empowering consumers and building trust in brands.

With 41.3% of customers using a chatbot to make a purchase, chatbots are no longer a futuristic technology but an everyday staple for finance brands.

With 64% of marketing execs ‘strongly agreeing’ data-driven marketing is crucial, we’ve looked at the stats to bring you seven ways to help your finance marketing succeed.

This is the one where we look at what finance brands can learn about blockbuster content from Friends: The Reunion.

For a content program to reach rock star status a la Bowie or Jagger it needs to nail six essential elements.

Competitions create a sense of urgency, motivating larger volumes of potential customers to connect at a faster pace.