Content Marketing

We take a deep dive into UK finance content marketing to understand what these brands are doing right and what your finance brand can learn from them.

While the metaverse may feel like technology straight from the Matrix, it has the potential to improve customer acquisition and brand awareness. So, what is it and how will it transform your future content?

Consumers’ digital and social needs are not being met adequately. So, what can your finance brand implement this year to improve?

The vast majority of asset managers are on LinkedIn and X, yet the highest engagement is seen through videos on YouTube. So, what can you learn from asset managers on social media?

With 2021 over we took a look at the best bank advertisers across the UK, USA and Australia to find exactly what they did right to gain the leading edge with consumers.

New research suggests asset managers stick with traditional investment themes and largely ignore rising asset classes in their marketing.

Being sole business owners, gig workers have unique financial needs that are not being met by financial organisations showcasing a niche finance brands can fill with tailored services.

With Christmas right around the corner, how can your finance brand capture customers and improve brand awareness through curated Christmas content?

With COVID-19 making people more uncertain about their retirement plans, finance brands can help educate and ease concerns, enabling lead generation and brand loyalty.

A new Instagram trend of sharing a picture of your pet in exchange for planting a tree has gone viral, showing the power of Instagram’s new ‘add yours’ function for savvy finance brands.

With finance products being emotional, stressful or even begrudged purchases, finance brands should look to digital storytelling to connect, educate and inspire customers.

To get noticed by investors there are three key areas asset managers can improve to strengthen their digital marketing strategy.