Follow me on LinkedInFollow me on TwitterFollow me on FacebookFollow me on Facebook
Categories
The conversations global asset managers need to start with investors

The conversations global asset managers need to start with investors

Podcast

4 years ago

October 11, 2021

Digital Strategy
21 Min read

Share

Are global asset managers hitting the mark when it comes to the content they produce for investors? According to the findings of the special research report produced by The Dubs in partnership with Dianomi there’s a significant mismatch between what investors are searching for and the content global asset managers are producing. 

In the latest episode of the Financial Marketer podcast The Dubs managing director, Josh Frith, and Dianomi’s chief operating officer, Raphael Queisser dissect the report’s findings, delving into the trends in investor search behaviours, where the spikes in interest lie and where asset managers are falling short in the content they’re delivering. For content to deliver a real and tangible benefit to asset managers it needs to begin with audience interests and needs, not be purely product-led. Ultimately, global asset managers need to learn to think like publishers to deliver a content program that succeeds. 

With ETFs and cryptocurrency two areas in particular where  asset managers are missing the mark with investor interests, Frith and Queisser speak to the opportunity for global asset managers to hook new investors with the right content, distributed in the right place to ultimately drive traffic and nurture investors to become valuable lifelong clients. 

In this episode the Financial Marketer and Dianomi discuss:

Related Articles

Subscribe

News and analysis for Financial Marketers

Visit
The Dubs agency

When we're not lovingly crafting finance content, The Dubs Agency works with global clients delivering award winning projects. Check us out to find out more

thedubs.com

The FINANCIALMARKETER is the publishing arm for the dubs

The Dubs is the content marketing agency for the finance sector globally. 
(function() { var divisor = 10; var audios_status = {}; function eventHandler(e) { // Ensure the audio element's status is initialized before proceeding // This is a safeguard, but the main initialization loop should ideally cover this. if (!audios_status[e.target.id]) { initializeAudioStatus(e.target); } switch (e.type) { case 'timeupdate': audios_status[e.target.id].current = Math.round(e.target.currentTime); var pct = Math.floor(100 * audios_status[e.target.id].current / e.target.duration); for (var j in audios_status[e.target.id]._progress_markers) { // Convert j to a number for proper comparison var marker = parseInt(j, 10); if (pct >= marker && marker > audios_status[e.target.id].greatest_marker) { audios_status[e.target.id].greatest_marker = marker; } } if (audios_status[e.target.id].greatest_marker && !audios_status[e.target.id]._progress_markers[audios_status[e.target.id].greatest_marker]) { audios_status[e.target.id]._progress_markers[audios_status[e.target.id].greatest_marker] = true; dataLayer.push({ 'event': 'audio', 'audioPlayerAction': 'Progress %' + audios_status[e.target.id].greatest_marker, 'audioTitle': decodeURIComponent(e.target.currentSrc.split('/').pop()) // Use .pop() for cleaner last segment }); } break; case 'play': dataLayer.push({ 'event': 'audio', 'audioPlayerAction': 'play', 'audioTitle': decodeURIComponent(e.target.currentSrc.split('/').pop()) }); break; case 'pause': dataLayer.push({ 'event': 'audio', 'audioPlayerAction': 'pause', 'audioTitle': decodeURIComponent(e.target.currentSrc.split('/').pop()), 'audioValue': audios_status[e.target.id].current }); break; case 'ended': dataLayer.push({ 'event': 'audio', 'audioPlayerAction': 'finished', 'audioTitle': decodeURIComponent(e.target.currentSrc.split('/').pop()) }); break; default: break; } } function initializeAudioStatus(audioElement) { var audioTagId; if (!audioElement.getAttribute('id')) { audioTagId = 'html5_audio_' + Math.random().toString(36).slice(2); audioElement.setAttribute('id', audioTagId); } else { audioTagId = audioElement.getAttribute('id'); } // Initialize only if not already initialized if (!audios_status[audioTagId]) { audios_status[audioTagId] = {}; audios_status[audioTagId].greatest_marker = 0; audios_status[audioTagId]._progress_markers = {}; for (var j = 0; j <= 100; j += divisor) { // Iterate up to 100, stepping by divisor audios_status[audioTagId]._progress_markers[j] = false; } audios_status[audioTagId].current = 0; } } var audios = document.getElementsByTagName('audio'); for (var i = 0; i < audios.length; i++) { initializeAudioStatus(audios[i]); // Initialize status for each audio element audios[i].addEventListener("play", eventHandler, false); audios[i].addEventListener("pause", eventHandler, false); audios[i].addEventListener("ended", eventHandler, false); audios[i].addEventListener("timeupdate", eventHandler, false); } })();