YouTube

Video marketing and artificial intelligence (AI) are two of the hottest trends shaping the future of marketing.

For finance brands, YouTube growth comes down to emulating the powerful but underappreciated traits and tactics of YouTubers.

With countless finance brands yet to subscribe to the reach YouTube offers, take inspiration from finance brands already killing it on the channel.

Many finance brands shy away from producing regular video content based on cost. We look at how to test the water and achieve more with less.

Buying fake YouTube views may seem like a good way to build your social presence and beat competitors, but it puts your brand reputation at great risk.

Some of the world’s most-watched YouTube music videos remind us about basic content marketing principles.

Google’s banking industry manager, Natalie Invernizzi works with brands on YouTube every day. She talks strategy and shares how finance brands can access the top 5% of YouTube content.

Through a ground breaking initiative called Youtube Labs, Google is now playing matchmaker between big brands and content creators. What does this mean for finance companies? And how will it affect the traditional brand-influencer relationship?