social media content

We spoke to The Dubs’ Senior Social Media Specialist, Sadiye Booker, to understand why financial marketers need a diversified social media approach.

LinkedIn is the social media platform all finance brands need to have a presence on. Here we explain why it’s important and the type of content that performs best.

Finance brands utilise X more than any other social media platform, but is it right for your brand, and what type of content performs best?

We’ve completed a deep dive into superannuation funds’ presence on social media to see what’s going right and where there’s room for improvement.

With 88% of consumers buying where they receive personalised, cross-channel messaging it’s important finance brands create an omnichannel marketing experience.

With 79% of people saying user generated content impacts their purchasing decisions, it’s time finance brands got customers involved in their content marketing strategy.

For finance brands, YouTube growth comes down to emulating the powerful but underappreciated traits and tactics of YouTubers.

A finance brand that knows its way around the LinkedIn algorithm has a far greater chance of getting its posts prioritised in members’ feeds and minds. Here’s how to tailor your activity to gain maximum…

Director of marketing at NRL Mortgage and Financial Marketer industry contributor, TL Nguyen shares first-hand the social media strategies that work for their finance brand.

Two years on, we reveal the new contenders for the top CEO LinkedIn profiles for finance brands and unpack what sets their profiles apart.

As LinkedIn continues to evolve, the launch of LinkedIn Stories offers financial marketers an opportunity to build more personal connections on the platform.

Instagram stories may seem like an unlikely space for most finance brands to play but the benefits go well beyond their 24-hour life span.