retention

It may not be the most exciting subject but staying on top of regulations and compliance is not only imperative for the protection of your brand, it also breeds trust with clients.

Client retention should be a priority for all finance brands. Here we explain how content marketing can improve your client retention strategies.

Periods of stress present an opportunity for finance brands to build trust and gain loyalty, but crisis communication is difficult to master. Here we explain how you can do it well.

With UK banking habits altering as a result of the pandemic, it’s critical financial services of all kinds recognise these changed behaviours and tailor their marketing content and customer journey to suit.

Research shows mental health is a rising concern globally during these uncertain COVID-19 times. We look at how financial marketers can support customers, clients and staff.

Director of marketing at NRL Mortgage and Financial Marketer industry contributor, TL Nguyen explains why and how finance brands can shift their finance content marketing focus to recovery.

When stitched into a content strategy, a finance app can offer far more value than just a customer service tool.

With research revealing trust in financial services is on the rise, we delve into the content marketing strategies that are most effective in winning, building and keeping trust.

While many finance brands steer clear of sensitive topics in finance content marketing, there’s both an opportunity and a duty to be fulfilled.

With cyber attacks on the front page of papers and in consumer’s minds, finance brands need content that proves cyber security is on their agenda.

A valuable example for all global finance brands, Australian neobank Up tells how they’ve used content marketing to snap customers out of a state of apathy towards finance.

While it may seem like a stretch to some, finance brands are perfectly positioned to help customers with a key pillar of their health – financial wellness.