paid advertising strategy

Paid advertising can help you reach beyond your organic following, but each strategy isn’t created equal. Here we break down how you can build the perfect paid advertising strategy.

We spoke to The Dubs’ Senior Social Media Specialist, Sadiye Booker, to find out how financial marketers can craft an effective and sustainable digital media plan.

We spoke to the Dubs’ Research and Social Media Director, Andrew Frith, to find out what financial marketers need to know about the iOS updates that have transformed the way marketers are able to use…

We spoke to The Dubs’ Social Media Strategist, Tara Cimino, to find out how finance brands can balance a paid, earned and owned media strategy and why they should.

Retargeting is a powerful acquisition tool, but it can be difficult to get right, especially with the new iOS update. Here we explain what you can do to nail your ads retargeting strategy.

While social media may feel like a place not suitable for financial content, it is. Here we explain the value of social media advertising and how your finance brand can nail it.

Digital advertising spending is predicted to continue growing in the Southeast Asian region, so it’s vital for Singapore finance marketers to know how to do it right.

Google’s recent release of its Performance Max campaigns is set to improve conversions, unlock new audiences and improve performance. Here’s what you need to know.

With 2021 over we took a look at the best bank advertisers across the UK, USA and Australia to find exactly what they did right to gain the leading edge with consumers.

Sports sponsorships can be a winning match for finance brands when aligned to your marketing goals as they contribute to improving consumer trust, loyalty, and negative brand perceptions.

We investigate how two financial investing apps used podcast advertising to gain a cult following with millennial women hungry for financial education.

Generating four times more brand recall than digital display ads, the value of podcast advertising is worth a listen for every finance brand.