Digital banking reigns supreme
New research by PwC has revealed traditional banking may be coming to an end with digital banking taking over. So, what does this mean for your finance brand?
April 19, 2022
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Fintech partnerships: What finance brands need to know
Here we break down the three types of fintech partnerships your finance brand needs to know if you’re looking to access innovation and better serve your customers’ evolving digital needs.
February 24, 2022
Cryptocurrency enters the finance mainstream
From message boards to the mainstream, cryptocurrency has had a glow up and now clients are demanding finance brands offer integrated services. So, what can you do to keep up?
February 10, 2022
Traditional banks vs Fintechs: who does Gen Z trust more?
New research has found 66% of Gen Z now trust fintech brands more than traditional banks, indicating a growing demand for integrated financial management tools and inclusive designs.
January 18, 2022
Nerve Neobank: Finance for Musicians
The recent launch of nerve neobank, a financial service dedicated to musicians, highlights an opportunity for finance brands to capitalise on micro-niche trends to reap big rewards.
October 12, 2021
Case Study: Robinhood Removing Barriers to Entry
Robinhood has changed the way the investing landscape looks by democratising the stock market and creating an unbeatable marketing strategy. Here we explain what financial marketers can learn.
August 19, 2021
Why finance brands are outsourcing financial literacy
The financial literacy app, Zogo, and finance brands are teaming up to educate customers on complex finance topics, empowering consumers and building trust in brands.
August 2, 2021
Why beats and best-practice finance marketing go hand-in-hand
Humm Group’s head of digital marketing, Sunny Singh tells the Financial Marketer why dropping beats and selling mixtapes on the streets of London and bold, best-practice finance marketing aren’t that different at all.
February 18, 2021
BetaShares: a finance content case study that wins trust
In this finance content marketing case study BetaShares wins what so many other finance brands covet – the trust of customers.
January 7, 2020
Specialist VS generalist: the challenger bank advantage
Carve out your specialist niche and find your brand’s point of difference, it’s a strategy tried and tested by countless global challenger banks.
December 3, 2019
Fintech finance content: disruption down to the letter
First came products and services, now fintech finance content is disrupting content marketing, setting a new precedent for content and how it’s delivered.
September 17, 2019
SocietyOne disrupts the lay of the agrilending land
Made by livestock agents for livestock agents and farmers, peer-to-peer lender SocietyOne tells how their fintech fills the gap in agrilending.
December 13, 2018
PDF Report
Are global asset managers hitting the mark?
An old adage in business is that to keep a customer or client happy you need to give them what they want.
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