conversion

Unlike the dinosaurs, print content is far from extinction. Widely underutilised, print is making a comeback as a way for global finance brands to stand out.

With the 2019 B2B Content Marketing Trends survey revealing a strong commitment to content marketing, we delve into strategies to ensure success.

Underestimating the value of female customers could be costing the financial industry billions in investable assets.

Your content strategy is humming, but is your finance brand being let down a tragically outdated and painful onboarding process? Here’s our prescription to ease your customer’s pain.

Research shows high-net-worth individuals are riding the digital revolution, and LinkedIn ranks high on their trusted reading list.

Far from futuristic. When it comes to social media, finance brands can use a combination of AI and human creativity to help produce the best results.

No longer just about in-branch, what really matters to banking and finance customers is the quality of your social customer service.

Millennials increasingly believe business is driven by self-interest. And they’re not happy about it. Rebuild trust or see them walk out that door.

To truly understand if your social campaigns are succeeding you need to go beyond likes, clicks, impressions and even CTR.

End of the financial year is an obvious time to push out some content – but look at three brands doing it in a not-so-obvious way.

What does it take for a finance brand to position themselves as fundamental to their customers’ lives? According to CX experts, the answer is a human touch.

In the vertical of financial services, it’s not a case of push vs pull. Content alone as a pull strategy will not convert traffic to sales.