awareness

TikTok can be a great way for finance brands to connect with younger demographics. Here we break down why you should be producing financial marketing content for TikTok.

DBS Bank’s video mini-series, Sparks, demonstrates how creative financial content marketing can reap large rewards. Here we explain what Singapore finance brands can learn.

With 79% of Singaporeans preferring video for product information, video marketing should be a part of every Singapore finance brand’s content strategy. Here’s what you need to know.

From gamification to keeping things fun and fresh, the virality of Wordle is a masterclass in gaining a captured audience. So, what can finance brands learn?

Here we break down the three types of fintech partnerships your finance brand needs to know if you’re looking to access innovation and better serve your customers’ evolving digital needs.

With 2021 over we took a look at the best bank advertisers across the UK, USA and Australia to find exactly what they did right to gain the leading edge with consumers.

The Dubs social media strategist, Tara Cimino, explains the benefits of media buying and planning for finance brands wanting to acquire new clients and reach audiences beyond their organic following.

With Christmas right around the corner, how can your finance brand capture customers and improve brand awareness through curated Christmas content?

A new Instagram trend of sharing a picture of your pet in exchange for planting a tree has gone viral, showing the power of Instagram’s new ‘add yours’ function for savvy finance brands.

With 88% of consumers buying where they receive personalised, cross-channel messaging it’s important finance brands create an omnichannel marketing experience.

Sports sponsorships can be a winning match for finance brands when aligned to your marketing goals as they contribute to improving consumer trust, loyalty, and negative brand perceptions.

Far from just a vanity metric, a follower campaign is critical to building a captive audience that finance brands can nurture over time.