Digital Strategy

We investigate how two financial investing apps used podcast advertising to gain a cult following with millennial women hungry for financial education.

With customers looking to their peers as the most trusted source of information, influencer marketing is more relevant than ever for finance brands.

New anti-hawking legislation will come into effect in October but content not cold-calling is the best way to engage customers regardless.

In a post-COVID-19 world, we explain why a social media strategy is no longer a consideration but a critical resource for finance brands.

After years of research on the subject, we’ve got the millennial mindset and what they want from finance brands cracked.

Humm Group’s head of digital marketing, Sunny Singh tells the Financial Marketer why dropping beats and selling mixtapes on the streets of London and bold, best-practice finance marketing aren’t that different at all.

In these uncertain times, marketing isn’t something to fall by the wayside but rather a way to help finance brands and their customers successfully navigate the storm.

You may struggle to commit to personal new year’s resolutions but they’re a valuable way for finance brands to set themselves up for finance content marketing success in 2021.

We look back at the most popular articles of 2020 and the burning questions on the minds of financial marketers this year.

5 years on the Financial Marketer has helped more than 55,000 finance marketers navigate the changing landscape of modern finance marketing.

We address the key elements of effective email marketing so your finance brand’s content doesn’t get lost in the inbox abyss.

The only metric that truly matters, finance brands need to focus on earning customer trust above anything else.