Digital Strategy

While it may seem like a stretch to some, finance brands are perfectly positioned to help customers with a key pillar of their health – financial wellness.

The latest social media benchmark from The Dubs reveals Australian asset managers are missing a sizeable opportunity on social and should follow the lead of their global counterparts.

Slow to start, Singaporean finance brands are hitting their stride with unique and impactful finance content marketing campaigns.

We look at the finance content marketing trends that are here to stay and the new trends finance marketers need to have on their radars.

We look at the risks and rewards of asset managers, and all finance brands for that matter, taking on the role of climate activists.

To ring in the new decade we’re helping you set your intentions – and stick to them – with our top content marketing tips for 2020.

In this finance content marketing case study BetaShares wins what so many other finance brands covet – the trust of customers.

Santander swaps sales messages for a magazine-quality content hub custom built for millennials in this finance content marketing case study.

A finance brand that doesn’t do things by halves, in this finance content marketing case study Prudential embarks on the ultimate road trip and proves they will travel for good content.

As a finance marketer your content marketing budget is a precious commodity, so, how can you make the most of your budget to deliver greater content ROI.

With products suited to men’s needs and preferences long being the default, it’s time for asset managers to think about the needs of females first.

The single most important target for your finance content strategy needs to be that it helps fulfill the goals of your customers.