SEO is the hero of a strong marketing strategy – it can’t be an afterthought but a strategically planned component of your content production. When done right, SEO can ensure your finance brand is discovered organically through search engine results. By improving your organic reach, you can help build both brand awareness and credibility. In fact, 70% of marketers believe SEO is better than pay-per-click (PPC) advertising for generating sales.
The nuts and bolts of SEO for finance brands
Put simply, search engine optimisation, or SEO, is about getting your finance brand to appear at the top of search engine results. Ranking on the first page is critical to generating meaningful leads, with the first five results of searches accounting for 67.06% of all clicks.
“ The first five results of searches account for 67.06% of all clicks.”
Improving your SEO is as simple as understanding what your target audience is searching for. Identifying their interests, needs and priorities will enable you to discover what keywords and phrases they are using. Once you know these keywords and phrases, you can utilise them across your content and website, enabling you to rise in search engine rankings.
While paid advertising has a time limit, SEO doesn’t. Improving your search engine optimisation strategy can ensure your finance brand continues to generate leads, build brand awareness and strengthen your credibility for years to come. This strategy is known as evergreen content, as it’s timeless and will capture the attention of interested consumers even once your paid advertising is over.
Improving your SEO strategy is simple
Improving your SEO strategy may seem daunting, but it can be as easy as:
- Repurposing old content to maintain the top spot in search engine rankings, by updating the information to keep it fresh and relevant
- Producing high-quality and informative research
- Gaining backlinks
- Creating an always-on content marketing strategy that aligns to target audience search queries
By applying these four key strategies, combined with utilising keywords and phrases, your search engine optimisation strategy can be improved significantly.
Still don’t believe the importance of search engine optimisation? Here are some key statistics to highlight just how game-changing SEO can be for your finance brand.
