retention

While the idea of brand love may seem unattainable for retail banks, a new study tells how to light the spark for a lifetime of customer love.

Awareness, consideration, conversion… job done? Not quite. We look at the most important part of the customer journey that many marketers forget – retention.

Do away with the market outlook update, and instead, follow our tips to write email subject lines that are deserving of a click.

A poorly timed email to 100,000 customers – the marketing gaffes of 5 global finance brands will have you triple checking your marketing messaging.

Subscription models aren’t simply the realm of Spotify and Netflix. We explore how these models could work for finance brands.

A superannuation fund commenting on Netflix? An insurance company providing advice on gift giving? Investment experts reporting on alternatives to plastic?

Make your finance email marketing campaigns something customers are hungry to digest. We share tips to help you beat industry email benchmarks.

In response to the royal commission recommendations, the mortgage broking industry rallied to launch a content campaign called Your Broker behind you.

We head back to the shrink to chat further about the shortcomings of finance content and how to better address poor financial behaviours through financial counselling.

For customers stuck in a cycle of self-destructive financial behavour, educational content is not enough – financial counselling could be the answer.

According to the devout, radical transparency is the key to winning trust and loyalty. But are finance brands ready to bare all?

How are we going to solve Australia’s ongoing financial literacy problem? A softer, more encouraging approach to financial content is a step in the right direction.