retail banks

New research from BAI has revealed the top banking trends and challenges for banks in 2022. Here we break down what you need to know to improve your financial marketing strategy.

First National Bank has unveiled a new mobile eStore within their app, making applying for loans, opening checking accounts and managing finances easy, seamless and intuitive.

Chase Bank’s new initiative to boost UK children’s literacy rates highlights how finance brands can build loyalty, garner engagement, and capture a younger audience through charity.

Bank of America’s new Life Plan App is an omnichannel approach to helping consumers’ address financial wellness. So, what can finance brands learn from this new approach?

With 2021 over we took a look at the best bank advertisers across the UK, USA and Australia to find exactly what they did right to gain the leading edge with consumers.

Choosing a home loan is an emotional experience for consumers, so how can finance brands capture highly coveted customer relationships through their home loan content marketing?

Open banking may alter the financial sector as we know it, removing data barriers and connecting financial institutions. So, what do finance brands need to know?

With UK banking habits altering as a result of the pandemic, it’s critical financial services of all kinds recognise these changed behaviours and tailor their marketing content and customer journey to suit.

Santander swaps sales messages for a magazine-quality content hub custom built for millennials in this finance content marketing case study.

With customer trust becoming a rare commodity in the global banking world, we look at what has earnt the world’s most trusted banks this priceless accolade.

Facebook has announced a foray into finance with its new currency, Libra. A bold move, what will Facebook’s Libra currency mean for the banks, and will anyone trust a currency created by Facebook?

Driven by the very values that make for powerful content, community banks are perfect candidates for content marketing. We look at three US community banks getting it right.