Financial marketer’s guide to insurance marketing
From the ultimate insurance marketing case study to the intricacies of the ideal insurance marketing mix right – it’s all in our financial marketer’s guide.
4 years ago
From the ultimate insurance marketing case study to the intricacies of the ideal insurance marketing mix right – it’s all in our financial marketer’s guide.
4 years ago
We’ve covered the ultimate insurance content case study, but now it’s time for some fresh ideas courtesy of leading global insurance companies.
4 years ago
How a platform connecting SMEs with insurance brokers is inspiring trust and helping businesses grow.
6 years ago
The insurance market is in flux as new fintechs disrupt the status quo. So how can legacy brands keep up? John Hancock looks to the Apple Watch.
6 years ago
Peer-to-peer insurance sounds brilliant in theory but the collapse of Guevara and others shows you need to get the market and the message right.
6 years ago
What other insurance marketing material leads with the headline ‘We suck sometimes’? From product through to marketing messages, Lemonade is one of a kind.
6 years ago
Two years on from our first reveal, we look at the reach and engagement Australian general insurers have achieved on Facebook, X, LinkedIn and YouTube.
6 years ago
One year on from our last research report, we identify which of Australia’s health insurers are most active and engaging on social media.
6 years ago
The assessment of risk in the insurance industry is a complex and analytical process. Now, with the help of artificial intelligence, it could be as simple as snapping a selfie.
7 years ago
It’s predicted that drone powered solutions could soon be worth $6.8 billion in the insurance industry alone. We look at the benefits for the insurance brands whose drones are in full flight.
7 years ago
We showcase insurance brands who are using gamification to achieve benefits for the business and their customers.
7 years ago
We take a look at just how Prudential has dominated a traditionally difficult commercial landscape with courageous, customer-focused content.
7 years ago
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