insurance

From the ultimate insurance marketing case study to the intricacies of the ideal insurance marketing mix right – it’s all in our financial marketer’s guide.

We’ve covered the ultimate insurance content case study, but now it’s time for some fresh ideas courtesy of leading global insurance companies.

How a platform connecting SMEs with insurance brokers is inspiring trust and helping businesses grow.

The insurance market is in flux as new fintechs disrupt the status quo. So how can legacy brands keep up? John Hancock looks to the Apple Watch.

Peer-to-peer insurance sounds brilliant in theory but the collapse of Guevara and others shows you need to get the market and the message right.

What other insurance marketing material leads with the headline ‘We suck sometimes’? From product through to marketing messages, Lemonade is one of a kind.

Two years on from our first reveal, we look at the reach and engagement Australian general insurers have achieved on Facebook, X, LinkedIn and YouTube.

One year on from our last research report, we identify which of Australia’s health insurers are most active and engaging on social media.

The assessment of risk in the insurance industry is a complex and analytical process. Now, with the help of artificial intelligence, it could be as simple as snapping a selfie.

It’s predicted that drone powered solutions could soon be worth $6.8 billion in the insurance industry alone. We look at the benefits for the insurance brands whose drones are in full flight.

We showcase insurance brands who are using gamification to achieve benefits for the business and their customers.

We take a look at just how Prudential has dominated a traditionally difficult commercial landscape with courageous, customer-focused content.