Influencer content

Not just the realm of B2C brands, the rise of asset manager influencers is being welcomed by institutional audiences.

With customers looking to their peers as the most trusted source of information, influencer marketing is more relevant than ever for finance brands.

What started as a platform for lip sync videos and dance routines has now amassed 800 million active users worldwide and the rise of TikTok fin-fluencers.

Finance marketers looking to breathe new life into their marketing could (and should) take advantage of influencer marketing.

Content marketing academic, Dr Ray Welling shares some controversial thoughts on how finance brands can improve their social media marketing.

Another year, another content marketing revolution. We ask the experts what changes and trends to expect this year.

Editor and Founder of Husskie, an influencer-focused lifestyle publication, explains how to execute and reap the rewards of an influencer campaign, drawing on some notable mishaps.

Three years after Google’s Magic Leap promised to rocket us into unchartered territory, we look at whether the (augmented) reality lives up to the hype.

Taryn Williams, founder and CEO of TheRight.fit shares her tips for genuine and successful influencer marketing campaigns.

In 2009, four friends were making video content in a backyard. Now, they are the largest broadcast entity in the world. Where do you go from there? Onwards and upwards, apparently.

What is influencer marketing and who is getting it right? More genuine and organic than celebrity endorsement, it harnesses both these qualities to captivate audience targets.