Facebook

While the metaverse feels like something from a Sci-Fi movie, several finance brands have jumped on board. Here we break down what they’re doing and if you should too.

While the metaverse may feel like technology straight from the Matrix, it has the potential to improve customer acquisition and brand awareness. So, what is it and how will it transform your future content?

With Facebook relaunching as Meta in a bid to expand and win over a younger demographic, we investigate who is actually using Facebook and what finance brands need to know to master the platform.

With Facebook’s digital wallet Novi launching soon, what does this mean for the finance industry globally and what can your finance brand learn from them?

Facebook may have pulled the plug on news in Australia, but for financial marketers, LinkedIn represents a more trusted and credible channel for distribution.

We investigate how Facebook location pages can help finance brands target local audiences, improve brand consistency and boost visibility.

With the prioritisation of Facebook Groups in the latest redesign, we investigate whether the change is surface level or significant for finance brands.

Facebook has announced a foray into finance with its new currency, Libra. A bold move, what will Facebook’s Libra currency mean for the banks, and will anyone trust a currency created by Facebook?

Facebook Stories may only have a 24-hour shelf life but they are proving to have a sizeable impact for finance brands globally.

In light of recent scandals, trust in Facebook has plummeted with individuals and businesses cutting ties. Given this tarnished sentiment, should you reconsider your ad spend?

There’s a surprising amount that finance brands can learn from viral Facebook videos.

What Facebook’s decision to prioritise posts from friends and family in News Feeds means for finance brands and the best way to respond.