Digital analytics is an excellent source of information that can inform your most critical marketing decisions. Here we explain how to use it to maximise your financial content marketing efforts.
March 31, 2023
In these uncertain times, marketing isn’t something to fall by the wayside but rather a way to help finance brands and their customers successfully navigate the storm.
February 11, 2021
To truly understand if your social campaigns are succeeding you need to go beyond likes, clicks, impressions and even CTR.
July 31, 2018
We talk to Leon Bombotas about Newsroom.ly, the content marketing tech platform he founded, and his mission to allow storytellers to easily measure content performance.
May 4, 2017
In an industry awash with evermore confusing terminology and acronyms, it’s hard to distinguish between just another buzzword and something that perhaps has a little more bite. So where does current favourite ‘growth hacking’ fit…
December 12, 2016
Does the number of followers you have actually impact your bottom line? How do you assign value to your social media presence? We take a look at some of the metrics that can help you…
July 18, 2016
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