Barbie’s Marketing Makeover: Lessons for Finance Brands
Barbie’s marketing has had a makeover, and surprisingly, there’s lots financial marketers can learn from the movie’s blockbuster marketing campaign.
9 months ago
Barbie’s marketing has had a makeover, and surprisingly, there’s lots financial marketers can learn from the movie’s blockbuster marketing campaign.
9 months ago
The Netflix series, Drive to Survive, has seen the popularity of F1 racing skyrocket, reaching new audiences like never before. So, what lessons can finance brands take away for their own video content?
2 years ago
From gamification to keeping things fun and fresh, the virality of Wordle is a masterclass in gaining a captured audience. So, what can finance brands learn?
2 years ago
This is the one where we look at what finance brands can learn about blockbuster content from Friends: The Reunion.
3 years ago
For a content program to reach rock star status a la Bowie or Jagger it needs to nail six essential elements.
3 years ago
We look at the strategies finance brands of all sizes can use to stretch their finance content marketing budget.
4 years ago
Looking for a new angle to capture your audience’s attention? Try working a newsworthy angle into your finance content strategy.
5 years ago
333 slides long and it still leaves the audience gagging for more. Why is Mary Meeker’s Internet Trends Report so highly anticipated year after year, and what can we learn from her blockbuster content strategy?
5 years ago
In part two of our blockbuster marketing series, LinkedIn tells how finance brands can adjust Hollywood’s franchise formula and make it their own.
6 years ago
There’s a reason Disney is killing it in the entertainment industry. LinkedIn tells how finance brands can achieve blockbuster marketing success.
6 years ago
We look at three impressive ideas that disprove the perception that finance brands need to play it safe and produce run-of-the-mill, boring content.
7 years ago
We look at how Aberdeen Asset Management came in at number 10 in PWC’s top 50 asset management groups in the world based on social media presence.
8 years ago
By submitting this form you are giving your explicit consent to the collection, holding, use, processing and disclosure of personal information/personal data in accordance with the Privacy Policy of The Dubs, including disclosure for the purposes of direct marketing and disclosure to overseas recipients in accordance with that policy, including to Dianomi. You are not required to give personal information/personal data as a pre-condition of receiving every service of The Dubs or Dianomi, but if you do give us personal information/personal data, you are giving your consent in accordance with the express terms of the “Consents and acknowledgments” section of the Privacy Policy of The Dubs.