B2B Marketing

Understanding the revenue time lag in B2B marketing

Nearly 50% of revenue from a B2B marketing initiative might not be seen for at least six months.

Article

Industry experts

March 21, 2025

Financial industry contributor

10 Min read

Nearly 50% of revenue from a marketing initiative might not be seen for at least six months - Steffen Hedebrandt -Dreamdata

The evolution of B2B finance influencer marketing

Influencer marketing in the B2B finance sector has evolved remarkably in recent years from an experimental tactic to a strategic position.

Article

March 10, 2025

Content Marketing

9 Min read

93% of B2B Chief Marketing Officers plan to increase their use of influencers

Reaching hidden influencers of B2B buyer groups

B2B marketers can win up to 50% more deals by targeting hidden buyers on buying committees with targeted content.

Article

Industry experts

September 5, 2024

Financial industry contributor

3 Min read

B2B buyers are 70% more likely to reject vendors not well known to them

PDF Report

Are global asset managers hitting the mark?

An old adage in business is that to keep a customer or client happy you need to give them what they want.

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