B2B Marketing

Reaching hidden influencers of B2B buyer groups

B2B marketers can win up to 50% more deals by targeting hidden buyers on buying committees with targeted content.

Article

Industry experts

September 5, 2024

Financial industry contributor

3 Min read

B2B buyers are 70% more likely to reject vendors not well known to them

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Are global asset managers hitting the mark?

An old adage in business is that to keep a customer or client happy you need to give them what they want.

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