Audience targeting

Being sole business owners, gig workers have unique financial needs that are not being met by financial organisations showcasing a niche finance brands can fill with tailored services.

Soon to be one of the largest and wealthiest generations, asset managers wanting to build loyal relationships with Gen Z need to reconsider the way they market their investing services.

Small business owners and SMEs are an underserved market looking for products and support that’s tailored to their unique needs.

With COVID-19 making people more uncertain about their retirement plans, finance brands can help educate and ease concerns, enabling lead generation and brand loyalty.

With Facebook relaunching as Meta in a bid to expand and win over a younger demographic, we investigate who is actually using Facebook and what finance brands need to know to master the platform.

To get noticed by investors there are three key areas asset managers can improve to strengthen their digital marketing strategy.

The recent launch of nerve neobank, a financial service dedicated to musicians, highlights an opportunity for finance brands to capitalise on micro-niche trends to reap big rewards.

Robinhood has changed the way the investing landscape looks by democratising the stock market and creating an unbeatable marketing strategy. Here we explain what financial marketers can learn.

While many finance brands view blogs as a time-intensive nice-to-have, there’s so much more to blogging than simply telling a good story.

Competitions create a sense of urgency, motivating larger volumes of potential customers to connect at a faster pace.

After years of research on the subject, we’ve got the millennial mindset and what they want from finance brands cracked.

We look to the battlefields of competing BNPL brands to study the tactics winning them millions of millennial customers.