4 ways finance brands can get Gen Z on side
Gen Z are tech-savvy and thirsty for knowledge with an unrivalled buying potential that finance brands should pay attention to.
April 30, 2020
audience research
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Building a finance marketing strategy around customer data
Customer data can be an invaluable tool for finance brands, provided there’s a clear strategy around why and how to use it.
March 12, 2020
Marketing to over 50s: where finance brands get it wrong
When it comes to marketing to over 50s the misconceptions and stereotypes are rife. We reveal the truth about over 50s.
November 14, 2019
Speaking the language of middle-aged millennials
The eldest millennials are turning 40 in 2020. What does this milestone mean for their relationship with the finance industry and how brands communicate?
July 23, 2019
Is finance content ignoring the biggest potential market?
Underestimating the value of female customers could be costing the financial industry billions in investable assets.
January 24, 2019
Are Tinder and Bumble the answer to millennial marketing?
Given Tinder has an estimated 50 million users globally and Bumble has 27 million, a Tinder or Bumble campaign isn’t such a crazy idea. We look at the brands swiping for success.
October 11, 2018
Finance brands act now or say bye bye bye to millennials
Millennials increasingly believe business is driven by self-interest. And they’re not happy about it. Rebuild trust or see them walk out that door.
September 18, 2018
SimilarWeb: Spy on your competitors’ web data
Ever wished you could access your competitors’ Google Analytics? SimilarWeb lets finance brands do just that, giving the upper hand to grow market share.
August 17, 2018
Why MoneyMe is going in to bat for millenials
MoneyMe CEO, Clayton Howes, tells how a casual conversation over beers led to the launch of a mobile-platform that gives millenials quick access to small loans.
April 19, 2018
What Gen Z and the Boomers have in common
For years we’ve been dissecting the Millennial money mindset. Now, as Gen Z comes of age, we realise we may have gone full circle.
March 1, 2018
What banks don’t realise about Millennials and money
When it comes to engaging Millennials with banking, research shows assumptions have been made, and banks should consider changing their approach.
October 31, 2017
How to better reach Baby Boomers with content marketing
They might not be as tech-hungry – or savvy – as Millennials, but Baby Boomers still hold the spending power in Australia.
February 14, 2017
PDF Report
Are global asset managers hitting the mark?
An old adage in business is that to keep a customer or client happy you need to give them what they want.
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