audience research

To stay ahead, your finance brand should embrace inclusive marketing. Here we provide a practical roadmap to help you authentically achieve inclusivity in your marketing.

Mass affluent investor numbers are growing globally. Asset managers will play an increasingly important role in servicing them, providing funds that match their needs and values. Wealth managers must also shake up their offerings, including…

Not sure what your audience wants from your content? Research conducted by The Dubs and Dianomi found large information gaps within the financial industry. Here’s how to fill them.

With over 400 million avid internet users, nailing your digital marketing in South East Asia can help your finance brand generate leads, build brand awareness and convert clients.

New research has found 66% of Gen Z now trust fintech brands more than traditional banks, indicating a growing demand for integrated financial management tools and inclusive designs.

Being sole business owners, gig workers have unique financial needs that are not being met by financial organisations showcasing a niche finance brands can fill with tailored services.

With COVID-19 making people more uncertain about their retirement plans, finance brands can help educate and ease concerns, enabling lead generation and brand loyalty.

With 86% of investors now consulting a finance brand or executive’s social media channels, it’s never been more important to understand the social media marketing trends for asset managers.

With 77% of consumers motivated to buy from a company that has ESG commitments, it pays to start marketing your sustainability and social responsibility efforts.

After years of research on the subject, we’ve got the millennial mindset and what they want from finance brands cracked.

With the ability to reach millions or target right down to a post code, the unique incentivised approach to Google Surveys is providing new access to insights for finance brands.

With market uncertainty proving no dampener for millennial investors, we look at three things finance brands need to deliver to capture this eager audience.